The company’s stock price has fallen to roughly $51 after closing at $52.28 during Monday’s shortened trading — and the day before Ben & Jerry’s posted its unpatriotic tweet. The result has seen its market cap drop to $131 billion from the roughly $133.5 billion on Monday.
How much is Ben & Jerry's worth?
In 2019, according to the latest data, the Unilever brand was valued at approximately $4.16 billion. This is not the first time that Ben & Jerry's, a brand that's valued at $1 billion, has faced boycott calls this year.
Why did Ben & Jerry lose $2.5 billion in market cap?
Ben & Jerry’s parent company has lost roughly $2.5 billion in market cap amid calls to boycott the Vermont-based ice cream maker over a July 4 tweet condemning the US for existing on “stolen Indigenous land.”
